View animation
Text Trends is a sendup of the ubiquitous line graphs and related information returned by services like Google Trends. The project takes the content generated by these types of X vs. Y search queries and reduces this process to its most essential elements: search terms, frequency mentioned and a timeline. In experiencing the piece, the viewer sits idly and watches animations plot out the ebb and flow (or lack thereof) of a series of search terms over the last four years. This all plays out matter-of-factly with all the passion of a market index or a readerboard. Instead of the infoglut and hyper-interactivity of emerging news mashups and aggregators, Text Trends revels in stark pans across curated comparisons while exploring topics like political figureheads, temporality and politics.
Greg J. Smith
Greg J. Smith